Coke Life’s launch lacks fizz

Original article by Patrick Commins, Sue Mitchell
The Australian Financial Review – Page: 29 : 27-May-15

Coca-Cola Australia’s Sarah Prestwood says consumers have responded positively to the new Coke Life softdrink, and sales to date have exceeded expectations. However, Credit Suisse believes that Coke Life’s sales during its first five weeks on the Australian market were well below those of Coke Zero and Coke Vanilla upon their initial launch. The firm has a 12-month share price target of $A10.60 on Coca-Cola Amatil.

CORPORATES
COCA-COLA AMATIL LIMITED – ASX CCL, COCA-COLA AUSTRALIA, CREDIT SUISSE (AUSTRALIA) LIMITED

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