Original article by Roy Morgan Research
Market Research Update – Page: Online : 3-Jun-15

A Roy Morgan Single Source survey has found that 8.5 per cent of Australians aged 18+ drink low-carb beer in an average four weeks in 2015, compared with almost 11 per cent in 2011 and just 1.6 per cent in 2006. Low-carb beer consumers now comprise almost 25 of Australians who drink beer in an average four weeks, compared with three per cent in 2006. The survey also shows that 11 per cent of Western Australians drink low-carb beer in an average four weeks, followed by Queenslanders (10 per cent). Just six per cent of Tasmanians drink low-carb beer.

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