Original article by Roy Morgan Research
Market Research Update – Page: Online : 11-Jun-15

A Roy Morgan Single Source survey has found that 42 per cent of Australians aged 14+ bought tea of any kind in an average four-week period during the year to March 2015. In contrast, 45 per cent bought coffee in an average four weeks. The survey also shows that 35 per cent of Australians purchased regular tea, well ahead of green tea (11 per cent) and herbal/fruit tea (eight per cent). Analysis by age shows that just 15 per cent of Australians under the age of 25 buy regular tea in any given four weeks, compared with 54 per cent of those aged 65+. This trend is also evident for green and herbal/fruit varieties of tea.

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