Original article by Roy Morgan Research
Market Research Update – Page: Online : 12-Jun-15

A Roy Morgan Single Source survey, which was carried out in the first four months of 2014, shows that 2.7 per cent of Australians aged +14 said they intend to buy a smartwatch in the next year. This is very similar to the 3.6 per cent of Australians who said they intended to buy an iPhone during the first four months after its local release in 2008. The age profile is also markedly similar: around 43 per cent of iPhone intenders between July and October 2008 were aged 14-24, and another 28 per cent were aged 25-34. Among today’s smartwatch intenders, 38 per cent are aged 14-24 and 30 per cent are aged 25-34.

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ROY MORGAN RESEARCH LIMITED, APPLE INCORPORATED, BLACKBERRY LIMITED