Original article by Roy Morgan Research
Market Research Update – Page: Online : 16-Jun-15

A Roy Morgan Single Source survey has found that seven per cent of Australian women aged 14+ buy women’s sportswear in any given four weeks, spending an average of $A74. The survey, which was carried out in the year to March 2015, also shows that 22 per cent of women who participate regularly in combative sports such as boxing and martial arts buy active-wear in an average four-week period. Likewise, women who play tennis (21 per cent), netball (21 per cent) or partake in aerobics (16 per cent) on a regular basis are also well above average for purchasing female sportswear.

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