Original article by Roy Morgan Research
Market Research Update – Page: Online : 17-Jun-15
A Roy Morgan Single Source survey has found that 7.3 per cent of Australians aged 14+ who took a domestic holiday in the year to March 2015 opted for camping in a tent. Likewise, six per cent stayed in a caravan, campervan or motorhome, 34.1 per cent stayed with friends or relatives and 28.3 per cent stayed at a hotel or motel. The survey also shows that Australians under the age of 50 are more likely than their older counterparts to have stayed in a tent on their last holiday, and those in the 50+ age bracket are more likely to have stayed in a caravan or campervan.
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