Original article by Matt O’Sullivan
The Australian Financial Review – Page: 18 : 22-Jun-15

Tourism Australia has secured a new marketing deal with Virgin Australia Holdings, after first joining forces to promote Australia in 2012. The two groups will jointly spend $A50m to promote the nation, with the US to be targeted initially. Meanwhile, Virgin CEO John Borghetti anticipates an upturn in tourists from the US due to the lower value of the Australian dollar. Tourism Australia has also renewed its marketing deal with Etihad.

CORPORATES
TOURISM AUSTRALIA PTY LTD, VIRGIN AUSTRALIA HOLDINGS LIMITED – ASX VAH, ETIHAD AIRWAYS, QANTAS AIRWAYS LIMITED – ASX QAN, DELTA AIR LINES, AMERICAN AIRLINES INCORPORATED