Original article by Roy Morgan Research
Market Research Update – Page: Online : 24-Jun-15

A Roy Morgan Single Source survey has found that the number of Australian women aged 14+ playing football (soccer) either regularly or occasionally rose from 373,000 to 378,000 between April 2010 and March 2015. The number of teenage girls aged 14-17 who play the sport rose from 131,000 to 141,000, boosted primarily by an increase in those who play regularly (78,000, up from 45,000). Participation among young women aged 18-24 remained static at 97,000, but lost ground among the 25-34 age bracket, with only 73,000 taking part in the year to March 2015 (down from 94,000 five years earlier). Football appears to be catching on among women aged 35-49, with participation numbers rising from 43,000 to 56,000.

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ROY MORGAN RESEARCH LIMITED, MATILDAS