Original article by Roy Morgan Research
Market Research Update – Page: Online : 26-Jun-15

A Roy Morgan Single Source survey has found that 7.3 per cent of Australian households owned a motorbike in the year to March 2015, compared with 7.1 per cent five years earlier (an increase of just over 60,000). Some 116,000 people plan to buy a motorbike in the next 12 months. Meanwhile, 32.8 per cent of households own at least one bicycle, about 100,000 more than five years ago, and 410,000 Australians say they are in the market for a new bike. The survey also shows that 38,000 households own a jet ski, while 51,000 people say they intend to buy one in the next 12 months – and 21,000 of them are also planning to buy a motorbike.

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