Original article by Roy Morgan Research
Market Research Update – Page: Online : 10-Jul-15

A Roy Morgan Single Source survey has found that 2.1 million New Zealanders aged 14+ (or 58 per cent) have at least one cat and/or dog, and 330,000 pay for pet care services in an average month. Some 45 per cent of New Zealanders have a pet cat, while 31 per cent have a pet dog, while 18 per cent have at least one cat and one dog. The survey, which was carried out in the year to October 2014, also shows that 50 per cent of residents in Auckland and Wellington own a cat and/or a dog.

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