PureProfile raises $12 million to buy Sparc ahead of IPO

Original article by Rose Powell
The Australian Financial Review – Page: 18 : 20-Jul-15

Market research firm PureProfile expects to post revenue of $A20.6m in 2015 and $A28.1m in 2016. The firm is slated to list on the Australian sharemarket on 29 July 2015, following a $A12m IPO. Proceeds of the float will be used to expand the PureProfile business, which is based on paying consumers to complete surveys online. PureProfile will also acquire a media trading company called Sparc and open an office in New Zealand.

CORPORATES
PUREPROFILE LIMITED – ASX PPL, SPARC MEDIA, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, WALT DISNEY COMPANY, FITNESS FIRST AUSTRALIA PTY LTD, BLUE OCEAN EQUITIES PTY LTD

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