Original article by Roy Morgan Research
Market Research Update – Page: Online : 23-Jul-15
A Roy Morgan Research Single Source survey shows that the satisfaction level of the personal customers of Australia’s four major banks was 81.4 per cent in the six months to June 2015, which is 0.6 per cent higher than the previous corresponding period. The improvement was a result of a big increase in the satisfaction of their home loan customers (up 3.2 per cent). The customer satisfaction level of other customers remained on 81.6 per cent. National Australia Bank had the highest customer satisfaction rating of the four major banks, at 82.6 per cent, but the Commonwealth Bank was the top-rated bank in terms of main financial institution (at 84.2 per cent). Teachers Mutual Bank remained the best performing bank overall, with a customer satisfaction rating of 95.1 per cent.
CORPORATES
ROY MORGAN RESEARCH LIMITED, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, WESTPAC BANKING CORPORATION – ASX WBC, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB, TEACHERS MUTUAL BANK LIMITED