Original article by Roy Morgan Research
Market Research Update – Page: Online : 3-Aug-15

A Roy Morgan Single Source survey has found that 70 per cent of Australians aged 14+ own a smartphone. The survey also shows that 47% of all smartphone owners used their phone to play music during an average week in the year to March 2015, while 45 per cent played games and 31 per cent watched videos. Meanwhile, 74 per cent of Generation Z use their smartphone to play music and 64 per cent play games. Among Generation Y, 58 per cent play music and 52 per cent play games. Some 44 per cent of Generation Xers play games and 40 per cent play music, while 22 per cent of Baby Boomers and 22 per cent of Pre-Boomers use their smartphone to play games.

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