Original article by Roy Morgan Research
Market Research Update – Page: Online : 2-Sep-15

Site Tour, the automated trading platform for "out-of-home" (OOH) advertising, and Roy Morgan Research, the industry standard for planning media buying, have announced a new partnership that will enable advertisers to plan, select and book OOH campaigns using the best audience data available in Australia. Roy Morgan Research’s Helix Personas will be embedded into Site Tour’s OOH buying platform. Helix Personas is a consumer profiling, segmentation and data integration tool that combines psychographic, media consumption and behavioural analytics into 56 identifiable Personas across seven Communities. Roy Morgan Research will consider extending its partnership with Site Tour beyond local shores in the near future.

CORPORATES
ROY MORGAN RESEARCH LIMITED, SITETOUR PTY LTD, THE BOSTON CONSULTING GROUP PTY LTD