Original article by Roy Morgan Research
Market Research Update – Page: Online : 4-Sep-15

A Roy Morgan Single Source survey has found that 32 per cent of Australian grocery buyers aged 14+ buy fabric softener (either regular, Ultra or sachet) in any given six-month period. The survey, which was carried out in the year to July 2015, also shows that just over 12 per cent of grocery buyers purchase the Cuddly brand, followed by Fluffy (nine per cent) and supermarket brands (eight per cent). Meanwhile, 35 per cent of female grocery buyers purchase fabric softener, compared with 27 per cent of male grocery buyers.

CORPORATES
ROY MORGAN RESEARCH LIMITED