Original article by Roy Morgan Research
Market Research Update – Page: Online : 9-Sep-15

A Roy Morgan Single Source survey, which was carried out in the year to June 2015, has found that 99 per cent of Australians aged 14+ live in a household connected to electricity. However, when asked to rate the likelihood of recommending their electricity provider by choosing a number between 0 and 10 (where 0 indicates "not at all likely" and 10 denotes "extremely likely") 16 per cent of electricity customers chose 0. In contrast, just seven per cent chose 10, while 24 per cent chose 5. Meanwhile, 42 per cent of people living in households connected to Dodo Power & Gas say they would be quite likely to recommend it, ahead of TRUenergy (41 per cent) and Red Energy (39 per cent).

CORPORATES
ROY MORGAN RESEARCH LIMITED, DODO POWER AND GAS, TRUENERGY, RED ENERGY PTY LTD, ALINTA ENERGY (AUSTRALIA) PTY LTD, LUMO ENERGY AUSTRALIA PTY LTD, ACTEWAGL, AGL ENERGY LIMITED – ASX AGL, ENERGYAUSTRALIA PTY LTD