Original article by Michael Bodey
The Australian – Page: 25 : 14-Sep-15

OzTAM’s TV ratings methodology is being updated to embrace time-shifting and multiscreens. The new data will begin to be available later in 2015, and OzTAM will report ratings for programs that are viewed up to 28 days after initial transmission. OzTAM CEO Doug Peiffer says preliminary data suggests that taking time-shifting into account can lift a program’s overall ratings by up to 10 per cent. He adds that multiscreen data is unlikely to have much impact on ratings, as most people still watch traditional TV.

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