Original article by Dominic White
The Australian Financial Review – Page: 37 : 14-Sep-15

YouTube estimates that its audience reach among viewers aged 18-49 is now larger than that of US cable TV networks. Jamie Byrne, the director of content strategy at YouTube, believes that so-called Millennials will continue to use the website as they get older rather than switch to more traditional broadcast media. He also expects YouTube’s most popular content creators to remain with the group while expanding into other forms of media.

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