Original article by Roy Morgan Research
Market Research Update – Page: Online : 14-Sep-15

Customer data solutions and marketing services provider Acxiom has announced a partnership with Roy Morgan Research and major media agency groups. As the offline and digital worlds become more connected for consumers, this partnership will give marketers an increased capacity to find and target their most valuable audiences on Facebook. This will enable marketers to go beyond standard online targeting options. By accessing insightful view of their customers, using Roy Morgan and Acxiom data, advertisers can bring media planning and buying in line with their cross-channel objectives. Dentsu Aegis Network and OmnicomMediaGroup are first to market with this solution.

CORPORATES
ROY MORGAN RESEARCH LIMITED, ACXIOM AUSTRALIA PTY LTD, DENTSU AEGIS NETWORK, OMNICOM MEDIA GROUP AUSTRALIA PTY LTD, FACEBOOK INCORPORATED