Original article by Roy Morgan Research
Market Research Update – Page: Online : 17-Sep-15

A Roy Morgan Single Source survey has found that Australia’s four major banks gained an additional 1,042,000 personal customers aged +14 between July 2011 and July 2015. This is an increase of 5.5% and is above the population growth over the same period (5.2%), indicating that they are retaining their dominant market position despite strong competition. National Australia Bank had the highest growth in personal customers over the period, at 15.7 per cent, ahead of the Commonwealth Bank (including BankWest) with 5.2 per cent growth.

CORPORATES
ROY MORGAN RESEARCH LIMITED, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, WESTPAC BANKING CORPORATION – ASX WBC, BANK OF WESTERN AUSTRALIA LIMITED, ST GEORGE BANK LIMITED