Original article by Roy Morgan Research
Market Research Update – Page: Online : 21-Sep-15

A Roy Morgan Single Source survey has found that 5.4 per cent of Australians aged 18+ consume some kind of rum in an average four weeks, but this jumps to 9.8 per cent of Queenslanders. The survey, which was carried out in the year to June 2015, also shows that 8.3 per cent of Queenslanders drink dark rum in any given four weeks, compared with four per cent of Australians overall. Meanwhile, 5.9 per cent of Queenslanders drink Bundaberg Rum in an average four weeks, well in excess of the population average (2.4 per cent).

CORPORATES
ROY MORGAN RESEARCH LIMITED, BUNDABERG RUM COMPANY