Original article by Roy Morgan Research
Market Research Update – Page: Online : 22-Sep-15

A Roy Morgan Single Source survey has found that 8.1 million Australians aged 14+ (or 42 per cent of the population) bought vitamins, minerals and/or supplements in any given six-month period in the year to June 2015. This compares with the 6.6 million consumers (36 per cent of the population) who bought them in the year to June 2011. The survey also shows that 49 per cent of Australian women buy vitamins in an average six months, compared with 34 per cent of men. Women aged 35-49 (55 per cent) and 50-64 (53 per cent) are the most likely to purchase these products, while men aged under 25 (14 per cent) are far and away the least likely.

CORPORATES
ROY MORGAN RESEARCH LIMITED