Original article by Roy Morgan Research
Market Research Update – Page: Online : 24-Sep-15
A Roy Morgan Research Single Source survey shows that the satisfaction level of the personal customers of Australian banks was steady at 82.8 per cent in the six months to August 2015. The Commonwealth Bank had the highest customer satisfaction rating of the four major banks, at 82.6 per cent. However, National Australia Bank had the four major banks’ highest level of satisfaction among customers in the high-value quintile, at 77.5 per cent. The Commonwealth Bank had the highest satisfaction rating among customers in the lowest quintile (87.8 per cent).
CORPORATES
ROY MORGAN RESEARCH LIMITED, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, WESTPAC BANKING CORPORATION – ASX WBC, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB, TEACHERS MUTUAL BANK LIMITED