Original article by Roy Morgan Research
Market Research Update – Page: Online : 29-Sep-15

A Roy Morgan Single Source survey has found that 6.2 million Australians aged 14+ (32 per cent) paid for hairdressing in an average four-week period in the year to June 2015. The survey also shows that 4.1 million Australians (21 per cent) buy home hair colouring products in an average six months. Overall, 25 per cent of men and 38 per cent of women got a professional haircut, styling or colouring recently, while 11 per cent and 31 per cent respectively dyed their hair at home at least once in the last six months. Meanwhile, L’Oreal is purchased by 26 per cent of women dyeing their own hair and 16 per cent of men, making it the number one brand among both genders.

CORPORATES
ROY MORGAN RESEARCH LIMITED, L’OREAL AUSTRALIA PTY LTD, CLAIROL, GARNIER, SCHWARZKOPF PTY LTD, NAPRO, DECORE, JUST FOR MEN