Original article by Roy Morgan Research
Market Research Update – Page: Online : 21-Oct-15

A Roy Morgan Single Source survey has found that Harris Scarfe has a customer satisfaction rating of 90 per cent among Australians aged 14+ who visited a discount department store in the year to August 2015. Harris Scarfe has now taken out top spot in the Discount Department Store category of the Roy Morgan Research Customer Satisfaction Awards for six consecutive months. Target and Target Country have customer satisfaction ratings of 88 per cent and 87 per cent respectively.

CORPORATES
ROY MORGAN RESEARCH LIMITED, HARRIS SCARFE HOLDINGS LIMITED, TARGET AUSTRALIA PTY LTD, TARGET COUNTRY, KMART AUSTRALIA LIMITED, BIG W DISCOUNT STORES, BEST AND LESS PTY LTD, WOOLWORTHS LIMITED – ASX WOW, ALDI STORES SUPERMARKETS PTY LTD