Original article by Roy Morgan Research
Market Research Update – Page: Online : 22-Oct-15

A Roy Morgan Single Source survey has confirmed that department store chain David Jones has made a savvy move by recruiting recently retired indigenous AFL player Adam Goodes as one of seven new brand ambassadors. The survey, which was carried out in the year to June 2015, shows that 78.1 per cent of Australians aged 14+ who shop at DJs in an average four weeks agree that "Aboriginal culture is an essential component of Australian society". This compares with 73.1 per cent of Australians aged 14+ overall.

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ROY MORGAN RESEARCH LIMITED, DAVID JONES LIMITED, AUSTRALIAN FOOTBALL LEAGUE, SYDNEY SWANS FOOTBALL CLUB