Original article by David Ramli
The Australian Financial Review – Page: 18 : 23-Oct-15
Singtel Optus has secured a three-year digital broadcasting rights deal with Cricket Australia, which will allow the telco’s customers to access the Cricket Australia Live Pass from late October 2015. Optus CEO Allen Lew says that in addition to live streaming of cricket matches, the telco plans to offer a range of interactive content. He has also signalled that Optus will pursue digital rights deals for other sports.
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