Original article by Dominic White
The Australian Financial Review – Page: 28 : 26-Oct-15

The MCN sales division of pay-TV group Foxtel launched its programmatic trading system earlier in 2015. MCN has indicated that it now sells 30-40 per cent of advertising via the Landmark automated trading system. CEO Anthony Fitzgerald wants to increase MCN’s share of the total video advertising market, including internet advertising. MCN now sells all of the Ten Network’s advertising, as part of the equity alliance between Ten and Foxtel.

CORPORATES
MULTI CHANNEL NETWORK PTY LTD, FOXTEL MANAGEMENT PTY LTD, TEN NETWORK HOLDINGS LIMITED – ASX TEN, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, SEVEN WEST MEDIA LIMITED – ASX SWM, GOOGLE INCORPORATED, FACEBOOK INCORPORATED, THE QUANTIUM GROUP PTY LTD