TV networks brace for potential 30 per cent fall in ad revenues despite rising viewership

Original article by Rod Myer
The New Daily – Page: Online : 21-Apr-20

The coronavirus lockdown has prompted a spike in ratings for TV news bulletins as Australians seek information on the pandemic. Think TV CEO Kim Portrate says there has been strong growth in audiences for traditional linear TV, broadcast video-on-demand and subscription video-on-demand services. However, TV networks’ revenue is being hit by a sharp fall in bookings from advertisers; Jane Ratcliffe from Standard Media Index estimates that ad revenue could fall by 25-30 per cent in April.

CORPORATES
THINK TV, SMI MEDIA INCORPORATED

Ten bounces back from Big Bash League loss

Original article by Zoe Samios
The Age – Page: Online : 17-Feb-20

New figures show that the Ten Network increased its share of the free-to-air TV advertising market by four percentage points in January, to 20.5 per cent. Ten’s share of advertising revenue fell to 16.4 per cent in January 2019, due to factors such as the loss of the Big Bash League broadcasting rights. This compares with 27.9 per cent in 2018, which was its last year as the BBL’s free-to-air broadcaster. The Nine and Seven networks’ share of ad revenue was 42.7 per cent and 36.9 per cent respectively in January.

CORPORATES
TEN NETWORK HOLDINGS LIMITED, NINE NETWORK AUSTRALIA LIMITED, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, SEVEN NETWORK LIMITED, SEVEN WEST MEDIA LIMITED – ASX SWM, BIG BASH LEAGUE

Streaming subscriptions on the rise as TV ad revenue comes under pressure

Original article by Stephanie Chalmers
abc.net au – Page: Online : 2-Sep-19

Overall television advertising revenue was down by over four per cent in 2018-19, but revenue from advertising on broadcaster video-on-demand services jumped 32 per cent. Research by Telsyte indicates that over 50 per cent of Australian households have a video-on-demand paid subscription, with 43 per cent of households having more than one subscription. New Seven West Media CEO James Warburton says the company is exploring possible streaming partnerships in the subscription video-on-demand sector.

CORPORATES
TELSYTE PTY LTD, SEVEN WEST MEDIA LIMITED – ASX SWM, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC

Streaming eases pull-back in bank ads

Original article by Max Mason
The Australian Financial Review – Page: 18 : 8-Feb-19

Data from KPMG shows that advertising revenue for broadcast video on-demand services such as Foxtel Now and 7Plus rose 43 per cent to $61 million in the six months to December, compared to the previous corresponding period. Advertising revenue for traditional capital city free-to-air television and subscription TV fell by four per cent to $1.7 billion, with a fall in advertising by banks blamed for much of the decline.

CORPORATES
FOXTEL NOW, FOXTEL MANAGEMENT PTY LTD, SEVEN WEST MEDIA LIMITED – ASX SWM, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, TEN NETWORK HOLDINGS LIMITED, KPMG AUSTRALIA PTY LTD

Kia, ANZ, AGL and Uber Eats nab Nine’s Australian Open sponsorship packages

Original article by Max Mason
The Australian Financial Review – Page: 15 : 14-Jan-19

The ANZ, AGL, Uber Eats and Kia have been signed by Nine as "cornerstone advertisers" for its inaugural coverage of the Australian Open tennis. Other companies that have signed sponsorship packages with Nine include Blackmores, Bunnings and Chemist Warehouse. Nine took over the rights to broadcast the Australian Open from Seven in March 2018, ending a four-decade long relationship with Cricket Australia. Nine’s chief sales officer Michael Stephenson says that working with Tennis Australia has been "fantastic", and that the Australian Open is the best summer marketing platform for brands.

CORPORATES
AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, AGL ENERGY LIMITED – ASX AGL, UBER EATS, KIA MOTORS AUSTRALIA PTY LTD, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, BLACKMORES LIMITED – ASX BKL, BUNNINGS GROUP LIMITED, CHEMIST WAREHOUSE, SEVEN NETWORK LIMITED, TENNIS AUSTRALIA

Nine pitches $3m Australian Open sponsor deals

Original article by Nick Tabakoff
The Australian – Page: Online : 3-Sep-18

Nine Entertainment is understood to be seeking sponsor deals of up to $3 million for the Australian Open tennis, which it will be covering for the first time in 2019. Nine has already met with some of the Open’s current sponsors, including the ANZ Bank, Kia and Emirates, with more meetings expected in the week beginning 3 September. Nine is seeking to charge more than Seven did for major sponsor packages, but it believes the extra cost is warranted, because of the greater opportunity for "cross-platform exposure".

CORPORATES
NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, KIA GROUP, EMIRATES AIRLINES, SEVEN NETWORK LIMITED, JACOB’S CREEK PTY LTD, BARILLA, OMNICOM GROUP

Ironic tryst: TV benefits as tech giants spend to lift image

Original article by Lilly Vitorovich, Stephen Brook
The Australian – Page: 24 & 26 : 27-Aug-18

Standard Media Index data shows that digital companies’ expenditure on TV advertising rose to $24.9m in 2017-18, an increase of 603 per cent. This includes digital disrupters such as Facebook and Google, but Nine Entertainment CEO Hugh Marks notes that all companies that are aiming to lift their digital audience have ramped up spending on TV advertising. Overall expenditure on TV advertising rose by 1.8 per cent to $1.98bn in the first half of 2018, with the free-to-air sector’s share of revenue up 3.81 per cent to $1.36bn.

CORPORATES
SMI MEDIA INCORPORATED, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, FACEBOOK INCORPORATED, GOOGLE INCORPORATED, TWITTER INCORPORATED, AMAZON.COM INCORPORATED, APPLE INCORPORATED, TRIVAGO PTY LTD, THINK TV, MORNINGSTAR PTY LTD, AIRBNB AUSTRALIA PTY LTD, AIRTASKER PTY LTD, SEVEN WEST MEDIA LIMITED – ASX SWM, BIG BASH LEAGUE, TEN NETWORK HOLDINGS LIMITED, FAIRFAX MEDIA LIMITED – ASX FXJ, SEVEN STUDIOS PTY LTD

Addressable TV will challenge existing attitudes to TV advertising

Original article by Roy Morgan
Market Research Update – Page: Online : 5-Jul-18

It is well known that TV has been eclipsed in recent years by the Internet as the largest advertising medium in Australia. Australians’ attitudes to TV advertising will probably not surprise anyone, with 75% agreeing that "Some TV advertising is devious" and 67.6% agreeing that "Nearly all TV advertising annoys me". However, for one-in-five Australians "TV advertising often gives me something to talk about" and 14.3% agree that "Quite often they find TV advertising more entertaining than the programs". Roy Morgan CEO Michele Levine says that the power of addressable TV to show relevant advertising to consumers will give commercial TV channels the chance to level the playing field that has thus far been tilted in favour of purely online competitors and the opportunity to "flip" the perceptions of advertising many Australians currently hold.

CORPORATES
ROY MORGAN LIMITED

Ten looks local to weather cricket loss

Original article by Dana McCauley
The Australian – Page: 24 : 2-Jul-18

UBS forecasts that Australia’s free-to-air TV advertising market will record growth of 1.5 per cent in 2018-19. The firm says elections at federal and state level will boost the ad revenue of the Seven and Nine networks. Meanwhile, UBS figures show that the Ten Network’s share of ad revenue fell sharply during the first half of 2018. Ten intends to ramp up its local content after losing the Big Bash League broadcasting rights, with a number of new shows set to debut in the second half.

CORPORATES
UBS HOLDINGS PTY LTD, NINE NETWORK AUSTRALIA LIMITED, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, SEVEN NETWORK LIMITED, SEVEN WEST MEDIA LIMITED – ASX SWM, TEN NETWORK HOLDINGS LIMITED, CBS CORPORATION, BIG BASH LEAGUE, CRICKET AUSTRALIA

League Cup leads Seven’s switch to tailor livestream viewer ads

Original article by Max Mason
The Australian Financial Review – Page: 16 : 23-Oct-17

Seven West Media is expected to announce at least eight new TV shows at its annual "upfronts" on 27 October. The media group will also reveal plans to offer targeted advertising on the live streaming versions of its TV channels, which will allow viewers to see ads based on their preferences. The "addressable television" product will be launched with Seven’s coverage of the 2017 Rugby League World Cup. Meanwhile, Twitter will expand its live coverage of the Melbourne Cup Carnival in a deal with Seven and the Victoria Racing Club.

CORPORATES
SEVEN WEST MEDIA LIMITED – ASX SWM, SEVEN NETWORK LIMITED, TWITTER INCORPORATED, VICTORIA RACING CLUB LIMITED