Original article by Max Mason
The Australian Financial Review – Page: 15 : 14-Jan-19
The ANZ, AGL, Uber Eats and Kia have been signed by Nine as "cornerstone advertisers" for its inaugural coverage of the Australian Open tennis. Other companies that have signed sponsorship packages with Nine include Blackmores, Bunnings and Chemist Warehouse. Nine took over the rights to broadcast the Australian Open from Seven in March 2018, ending a four-decade long relationship with Cricket Australia. Nine’s chief sales officer Michael Stephenson says that working with Tennis Australia has been "fantastic", and that the Australian Open is the best summer marketing platform for brands.
AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, AGL ENERGY LIMITED – ASX AGL, UBER EATS, KIA MOTORS AUSTRALIA PTY LTD, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, BLACKMORES LIMITED – ASX BKL, BUNNINGS GROUP LIMITED, CHEMIST WAREHOUSE, SEVEN NETWORK LIMITED, TENNIS AUSTRALIA