TV networks brace for potential 30 per cent fall in ad revenues despite rising viewership

Original article by Rod Myer
The New Daily – Page: Online : 21-Apr-20

The coronavirus lockdown has prompted a spike in ratings for TV news bulletins as Australians seek information on the pandemic. Think TV CEO Kim Portrate says there has been strong growth in audiences for traditional linear TV, broadcast video-on-demand and subscription video-on-demand services. However, TV networks’ revenue is being hit by a sharp fall in bookings from advertisers; Jane Ratcliffe from Standard Media Index estimates that ad revenue could fall by 25-30 per cent in April.


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