Original article by Nick Tabakoff
The Australian – Page: Online : 3-Sep-18
Nine Entertainment is understood to be seeking sponsor deals of up to $3 million for the Australian Open tennis, which it will be covering for the first time in 2019. Nine has already met with some of the Open’s current sponsors, including the ANZ Bank, Kia and Emirates, with more meetings expected in the week beginning 3 September. Nine is seeking to charge more than Seven did for major sponsor packages, but it believes the extra cost is warranted, because of the greater opportunity for "cross-platform exposure".
NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, KIA GROUP, EMIRATES AIRLINES, SEVEN NETWORK LIMITED, JACOB’S CREEK PTY LTD, BARILLA, OMNICOM GROUP