Original article by Roy Morgan Research
Market Research Update – Page: Online : 5-Nov-15

A Roy Morgan Single Source survey has found that the top quintile of Australian banking and finance customers – which accounts for 63 per cent of total market value – show very little loyalty to financial institutions. The Commonwealth Bank group has the highest share of wallet among top quintile customers (32.1 per cent), ahead of the Westpac group (31.1 per cent) and the National Australia Bank group (30.9 per cent). However, the NAB group has the highest share of the wealth management wallet among top quintile customers, at 17.1 per cent.

CORPORATES
ROY MORGAN RESEARCH LIMITED, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, WESTPAC BANKING CORPORATION – ASX WBC, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, BANK OF QUEENSLAND LIMITED – ASX BOQ, MACQUARIE GROUP LIMITED – ASX MQG