Original article by Michele Levine, Gary Morgan, Roy Morgan Research
Market Research Update – Page: Online : 11-Nov-15

Business owners, Professionals and Managers have swung decisively behind the Malcolm Turnbull Government, with the L-NP vote now 61.5% (up 12.5 per cent from pre-Turnbull), compared with 38.5 per cent for the ALP (down 12.5 per cent). Confidence for this group of Business owners, Professionals and Managers has increased to 118.6 (up 5.2pts from pre-Turnbull), according to a special analysis of business people using data from Roy Morgan Single Source. In addition, the Roy Morgan survey of businesses shows that real Business Confidence has increased from 102.6 in August 2015 to 119.3 in October – a strong increase following Turnbull’s ascension to the Prime Ministership. The website of "The Australian" has selectively reported the NAB Business Confidence poll, which claims that Business Confidence is down since Malcolm Turnbull took over leadership – this is far from the truth and only serves to destabilise the new Turnbull leadership or cast doubt on the Coalition tax reform discussions. For years the business community has been calling for tax reform and a complete review of the Australian taxation system. It is unbelievable and inconceivable to think business has now lost confidence because Turnbull and Treasurer Scott Morrison are reviewing tax and "everything including GST is on the table". The NAB Business Confidence survey (sample and methodology undisclosed) reporting a drop in Business Confidence is either a "rogue poll", based on wrong questions or perhaps represents a very unrepresentative sample of the business community.

CORPORATES
ROY MORGAN RESEARCH LIMITED, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB, AUSTRALIA. DEPT OF THE PRIME MINISTER AND CABINET, AUSTRALIA. DEPT OF THE TREASURY