Original article by Roy Morgan Research
Market Research Update – Page: Online : 11-Nov-15

It is impossible to stop "organisations" conducting "questionable" polls – sometimes ill-conceived and too often completely self-serving or even mischievous polls. However, it is a disgrace when Australia’s national news services "selectively report" only such polls. Australia’s media has a critical role to play in keeping the Australian people informed. Australia’s major media is concentrated and controlled by too few – probably soon to be fewer! This makes the ethics of journalists and media owners even more important. Good governance dictates journalists must be briefed to report all facts honestly – not report "selectively" to support their own opinion.

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