Original article by Roy Morgan Research
Market Research Update – Page: Online : 16-Nov-15

A Roy Morgan Single Source survey has found that 4.8 million Australians aged 18+ buy alcohol in an average seven days, spending almost $A296 million between them (an average of $A61 per person per week). The survey, which was carried out in the year to September 2015, also shows that 1.2 million Australians (23.9 per cent of total alcohol-buyers) shop at Dan Murphy’s in any given week, spending an average of $A67 each. Meanwhile, 1.1 million Australians shop at BWS in an average seven days, spending an average of $A48 each.

CORPORATES
ROY MORGAN RESEARCH LIMITED, DAN MURPHY’S, BWS – BEER WINE SPIRITS, LIQUORLAND (AUSTRALIA) PTY LTD, FIRST CHOICE LIQUOR SUPERSTORE, CELLARMASTER WINES PTY LTD, THE WINE SOCIETY LIMITED, ALDI LIQUOR, WOOLWORTHS LIMITED – ASX WOW