Potato chips and soft drinks: doubly irresistible?

Original article by Roy Morgan Research
Market Research Update – Page: Online : 19-Nov-15

A Roy Morgan Single Source survey has found that 42 per cent of Australians aged 14+ (or 8.2 million people) ate potato chips in any given seven days during the year to June 2015, compared with 41 per cent in the previous 12 months. The survey also shows that 62 per cent of potato-chip snackers also consumed some kind of soft drink during the period, compared with the national average of 48 per cent. Some 62 per cent of people who eat corn chips and 70 per cent of those who eat other salty snacks such as Twisties and Cheezels also consume soft drinks in an average seven days, as do 65 per cent of those who snack on chocolate bars.

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ROY MORGAN RESEARCH LIMITED

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