Original article by Roy Morgan Research
Market Research Update – Page: Online : 27-Nov-15

A Roy Morgan Single Source survey has found that 11.2 per cent of Australians aged 14+ (or 2.2 million people) buy insecticide for their household in an average four-week period. The survey, which was carried out in the year to June 2015, also shows that 31.4 per cent of residents in the Eyre Peninsula region buy household insecticide in any given four weeks, ahead of those in Northwest Queensland (27.5 per cent) and Cairns (25.5 per cent). Meanwhile, people who buy household bug spray in an average four weeks are almost four times more likely than the average Australian to buy garden insecticide as well.

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