Original article by Dominic White
The Australian Financial Review – Page: 30 : 7-Dec-15

Australia’s commercial TV networks are upbeat about the outlook for the advertising market in 2016. Seven West Media’s chief revenue officer Kurt Burnette notes that there was 11 per cent growth in the ad market in 2004, which is the last time the Olympics and a federal election were held in the same year. Optimism about the ad market in 2016 will also be bolstered by the national census in August.

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