Original article by Roy Morgan Research
Market Research Update – Page: Online : 10-Dec-15

A Roy Morgan Single Source survey has found that 66 per cent of Australians aged 14+ reported making at least one donation to charity in the year to September 2015. This compares with 70 per cent in the year to September 2011. Analysis by state shows that the incidence of charitable giving is fairly consistent, generally hovering around the national average. The exceptions are Western Australia, where 71 per cent of the population are donors; and Tasmania, where 63 per cent of residents give to charity. Meanwhile, Western Australians who donate to charity hand over around $A355 each per year, ahead of donors from NSW/ACT ($A331) and Victoria ($A285).

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