Original article by Roy Morgan Research
Market Research Update – Page: Online : 14-Jan-16

A Roy Morgan Single Source survey, which was carried out in the year to September 2015, has found that just 50 per cent of Australians aged 14+ now cite "something funny" as their top media content preference at least once during the week. Comedy as a genre preference has been declining consistently by around one percentage point a year since 2011, when 54 per cent of Australians said there was at least one point during the week when something funny was their preferred type of content.

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