Original article by Roy Morgan Research
Market Research Update – Page: Online : 14-Jan-16

A Roy Morgan Single Source has found that in the year to September 2015, a total of 667,000 Australians aged 14+ (3.4 per cent) were Costco shoppers (people who visit in an average four-week period and/or say they mainly or sometimes shop there). Of all these Total Costco shoppers, 420,000 (63 per cent) actually shop there in an average four weeks – a proportion well below the 80-90 per cent among Woolworths, Coles, IGA or ALDI shoppers. Each new Costco store adds new shoppers overall, with growth strongest when a new city gets its first outlet. The survey also shows that the wealthiest fifth of Australians by socio-economic status are almost 50 per cent more likely than average to shop at Costco. This AB quintile makes up 29 per cent of all Costco shoppers, and another 25 per cent are in the second-to-top C quintile.

CORPORATES
ROY MORGAN RESEARCH LIMITED,{SPAC}COSTCO WHOLESALE AUSTRALIA PTY LTD,{SPAC}WOOLWORTHS LIMITED – ASX WOW,{SPAC}COLES SUPERMARKETS AUSTRALIA PTY LTD,{SPAC}IGA,{SPAC}ALDI STORES SUPERMARKETS PTY LTD