Original article by Roy Morgan Research
Market Research Update – Page: Online : 19-Jan-16

A Roy Morgan Single Source survey has found that 7.9 per cent of Australians aged 14+ visited a Masters store in any given four weeks during the year to September 2015. This compares with 2.5 per cent in the year to September 2012. The number of Australians who visited a Mitre 10 store fell from 10.6 per cent to 9.1 per cent over the same period. The survey also shows that Queenslanders (in all locations) are 43 per cent more likely than the average Australian to shop at Masters, followed by Melburnians (41 per cent) and Perth residents (30 per cent).

CORPORATES
ROY MORGAN RESEARCH LIMITED, MASTERS HOME IMPROVEMENT AUSTRALIA PTY LTD, MITRE 10 LIMITED, WOOLWORTHS LIMITED – ASX WOW, BUNNINGS GROUP LIMITED, HOME HARDWARE, TRUE VALUE HARDWARE LIMITED