Original article by John Stensholt
The Australian Financial Review – Page: 31 : 25-Jan-16
Australia’s domestic Twenty20 competition has been a ratings success for the Ten Network, with each match in the 2015-16 season attracting an average of 1.02 million viewers. Ten’s head of sports David Barham is confident that the network can gain even higher ratings in 2016-17. Ten has paid $A20m a year under its current rights deal, and some industry observers have suggested that the next BBL broadcasting deal could be worth at least $A50m a year.
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TEN NETWORK HOLDINGS LIMITED – ASX TEN, BIG BASH LEAGUE, CRICKET AUSTRALIA