Original article by Roy Morgan Research
Market Research Update – Page: Online : 25-Jan-16

A Roy Morgan Single Source survey has found that the proportion of Australians aged 14+ who reported going hiking/bushwalking on a regular basis grew from 2.9 per cent to 5.2 per cent between October 2010 and September 2015. The proportion of Australians who participated in these activities either regularly or occasionally increased from 15.6 per cent to 27.3 per cent during the same period. The survey also shows that regular or occasional hikers/bushwalkers are 84 per cent more likely than the average Australian to have visited wilderness of some kind on their last trip, 81 per cent more likely to have gone to a National Park or forest and 135 per cent more likely to have gone bushwalking.

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