Original article by Sue Mitchell
The Australian Financial Review – Page: 30 : 1-Feb-16

Data from Nielsen’s Advertising Information Service shows that ALDI Australia increased its advertising budget from $A15m in 2014 to $A28.9m in 2015. In contrast, Coles and Woolworths reduced their advertising expenditure by 25 per cent and 5.3 per cent respectively in 2015. ALDI has ramped up its metropolitan and regional TV advertising in recent years, and reduced its budget for newspaper advertising.

CORPORATES
ALDI STORES SUPERMARKETS PTY LTD, COLES SUPERMARKETS AUSTRALIA PTY LTD, WOOLWORTHS LIMITED – ASX WOW, THE NIELSEN COMPANY (AUSTRALIA) PTY LTD