Original article by Roy Morgan Research
Market Research Update – Page: Online : 29-Jan-16

Indonesia is an increasingly important market for Australian and New Zealand exporters. The country’s 250 million people are going through a social and economic transformation with a large middle class being established. Along with this are rising levels of affluence, higher demand for products and services and an increasingly well-educated and sophisticated consumer. The challenge has always been understanding these consumers, where they live, what they buy and how to reach them. To address these challenges Roy Morgan Research has created Helix Personas for Indonesia. . Helix Personas segments Indonesian consumers into 42 Personas across six Communities. Indonesia is now the third country to be "Helixed" after Australia and New Zealand, where marketers already use and benefit from its clear, usable insights into consumer values, behaviour, attitudes, media consumption and purchasing habits.

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