Original article by Roy Morgan Research
Market Research Update – Page: Online : 4-Feb-16

Roy Morgan Research has released its Print Readership and seven-day Cross-Platform Audience results for Australian newspapers for the year to December 2015. Readership of the weekday edition of "The Age" has fallen by 16.1 per cent, while readership of the Saturday and Sunday editions fell by 15.4 per cent and 19 per cent respectively. However, readership of the weekend edition of "The Australian Financial Review" increased by 25.2 per cent. "Smart Investor" had the highest growth in readership of newspaper inserted magazines. Meanwhile, 10 of the 14 major mastheads expanded their digital reach in 2015, as more Australians accessed newspaper content via website or app. Roy Morgan Research CEO Michele Levine says Ro Morgan Audiences is a game-changing new tool that can measure and evaluate unique digital audiences across devices, and provide owners and advertisers with twice-daily updates on who has been reached, how many times, via which of their devices.

CORPORATES
ROY MORGAN RESEARCH LIMITED