Original article by Roy Morgan Research
Market Research Update – Page: Online : 8-Feb-16

A Roy Morgan Single Source survey has found that 10.3 per cent of New Zealanders aged 14+ said that the food they eat is all, or almost all, vegetarian in the year to June 2015. This compares with 8.1 per cent in the year to June 2011. While the incidence of vegetarianism is up across all major demographic segments, the strongest growth has been among men (up 63 per cent, from 5.7 per cent to 9.3 per cent), 14-24 year-olds (up 55 per cent, from 8.6 per cent to 13.3 per cent), and 25-34 year-olds (up 45 per cent, from 9.5 per cent to 13.8 per cent).

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