Original article by Roy Morgan Research
Market Research Update – Page: Online : 11-Feb-16

A Roy Morgan Single Source survey has found that 27.1 per cent of Australians aged 14+ (or 5.3 million people) reported having heard of Airbnb in the six months to December 2015. While this is a substantially lower recognition rate than more established tourism industry players such as Flight Centre (70 per cent) and Webjet.com.au (52.2 per cent), it puts Airbnb ahead of well-known operators like STA Travel (26.9 per cent), Lastminute.com.au (25.8 per cent) and Stayz (23 per cent). Meanwhile, 7.7 per cent of Australians say they would consider using Airbnb for their next holiday, making it the fifth-most considered travel agent/booking site after Flight Centre, Booking.com, Wotif, and Webjet.com.au.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AIRBNB AUSTRALIA PTY LTD, FLIGHT CENTRE TRAVEL GROUP LIMITED – ASX FLT, WEBJET LIMITED – ASX WEB, STA TRAVEL PTY LTD, LASTMINUTE.COM AUSTRALIA PTY LTD, STAYZ PTY LTD, BOOKING.COM BV, EXPEDIA AUSTRALIA PTY LTD